Financial
Health - The
Myth of the Black Friday Deal
Attention
Black Friday shoppers: You're probably wasting your time.
After
crunching two to six years' worth of pricing data for a number of typical
holiday gifts, The Wall Street Journal has turned up the best times to go deal
hunting — and they almost never involve standing in the freezing cold all
night.
It
turns out that gifts from Barbie dolls to watches to blenders are often priced
below Black Friday levels at various times throughout the year, even during the
holiday season, and their prices follow different trajectories as the remaining
shopping days tick down.
Watches
and jewelry, typical last-minute quarry for well-heeled shoppers, get more
expensive as the season progresses, according to Decide Inc., the
consumer-price research firm that gathered and analyzed the data for this
article. Blenders, which might sit around for months if they aren't bought in
the holiday window, get much cheaper at the end.
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